Strategic Benefits of Webinars
Have you been on a webinar lately? Chances are you have.
The fact is, webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell items online. No matter what your niche or industry, webinars are a great option for growing your market.
Building Your List
Perhaps the number one reason to host a webinar for your business —especially if you partner with another business owner in a complementary niche (aka Joint Venture (JV) Partner)—is to grow your list. Growing your list involves building your community, a list of people who might be interested in learning more about your services. Here’s why it works so well.
As a business owner with resources and information to share, you’re in demand, and there’s always people out there looking to partner with you. We recommend finding a colleague in a related niche to host your event. Ask them to send their email list an offer to join you both on the webinar. This is a great way to collect emails directly into your mailing list system (MailChimp, Convert Kit, Constant Contact, Ontraport, etc.). Any sales you make from the event will pay your partner an affiliate commission. That way you both win: You build your mailing list, and they earn cash for their time. There will be some cases where an affiliate commission isn’t necessary but that will depend on your relationship with the JV partner and what you might be able to offer in exchange for access to their list.
Show Off Your Expertise
You’ve no doubt heard plenty of people talking about the “know, like, and trust factor.” It’s a simple reminder that very few people will buy from you the first time they encounter your website or get an email from you. They need more info.
A webinar is a fantastic way to build up their trust. Because they can hear your voice, and maybe even see your face, there’s an instant connection. Not only that, but you get to impress them with your knowledge of the topic. Your audience will walk away not only knowing you better but also with the impression that you are the go-to person in your niche.
Sell to a Captive Audience
Here’s a fact you may not have considered: Webinar attendees are primed to buy. Make them an irresistible offer, and you’ll be amazed at how effective “selling from the stage” can be.
What’s irresistible? Try these proven tactics:
Fast-acting bonuses just for those who buy while on the call or shortly after it ends.
Deep discounts available only for a limited time—typically if they buy before midnight of the day of the event.
Both plans have worked for thousands of webinar presenters and will work for you, too.
Whether you’ve never hosted a webinar before, or you’re already a pro at it, there’s little doubt that this is a tool that really performs.
Planning and preparation time invested to create and launch the webinar is nominal compared to the potential return on investment (ROI), so get out there and start planning your next webinar event!
Need help planning and launching your webinar? Click here to schedule a call to discuss how we can assist you with this process. We have project managers on our team who have implemented successful webinar launches.