Every business needs two types of people – an Expander and a Container. The Expander is the one with the big ideas - the visionary. The Expander tends to live in the future, with visions of what is possible running through their mind and lots of ideas. This person is often the entrepreneur/CEO of the company. The Container is the person who plugs into the vision and brings the "how" to the table. The Container lives in the now and brings a strong understanding of what it will